We all know cold brew coffee as a chilled variation of the popular caffeinated beverage. A variation that seemed to take America by storm. It’s delicious and appealing to customers throughout the day, increasing potential for sales after the morning rush. In fact, while 22 percent of customers enjoy cold brew for a breakfast or morning beverage, up to 30 percent prefer cold brew around lunchtime. Here’s how this seemingly sudden trend became a staple among generations.
What is Cold Brew?
Cold brew coffee is brewed by mixing ground coffee beans with cold or room temperature water, then allowing it to steep for an extended period of time. This results in a less acidic and smoother cup of coffee that can be enjoyed iced or hot. Some argue that cold brew coffee is less acidic because the brewing process uses cold or room temperature water. This could result in a cup of coffee with a lower pH level and thus, less acidity.
Cold Brew Coffee’s Popularity
Cold brew coffee is hardly a recent invention, but it has become a fixture in coffee shops as well as in households in the United States. Cold brew coffee is said to have a higher average caffeine content than regular coffee. Cold brew coffee is one of the hottest new trends in the U.S. coffee market. The total size of this market stood at around 166 million U.S. dollars in 2017. By 2025, this figure was forecast to have increased to around 944.16 million U.S. dollars according to Statista.
Cold Brew Keg at Home
The Perfect Brew reports that women spend about $2,327 per year on their coffee habit, while men spend almost $400 less, at $1,934 per year. That’s a hefty bill to pay straight into “big coffee’s” pocket each year. That’s one of the reasons why people have opted for a cold brew keg at home. Cold brew keg delivery is simple, easy, and a delicious way to get your nitro fix from the convenience and comfort of your home.
Denver’s Best Cold Brew for Work, Events, and Home
Enjoy cold brew on tap at the office or place of business, or delivered to your event such as a staff appreciation, wedding, or party. First Tracks Cold Brew on tap is delivered right to your door. A cold brew keg at home feels luxurious, but it’s the little luxuries that make life sweet. If you’re interested in having your own cold brew keg at home, get in touch today!
